The Definition of Original Design Manufacturing (ODM)

An ODM product is based on an existing design, developed by the manufacturer. An ODM product can either be the result of the suppliers own R&D, or a (legal or illegal) replica of another product or brand.

ODM products, which are often called ‘private label products’, can be branded with the buyer’s logo.

This practice has been very common in recent years among Amazon sellers and other eCommerce companies.